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"Hypertension PSA"
The woman claims it was high blood pressure, but the man claims "that's no disease," and reckons that he "knows half a dozen cats with that." The tone of the piece then shifts, as the narrator urges the African American community to consult with their doctors. This presupposes ample access to medical care, bringing to mind George Jackson's declarative statement that "each individual born in these Amerikan cities should be born with those things that are necessary to survival. Meaningful social roles, education, medical care, food, shelter, and understanding should be guaranteed at birth." (George Jackson, Soledad Brother, 245) Given the dubiousness of this claim, especially among the African American community, we are forced to grapple with the inadequacy of corporate action in the face of systemic inaccessibility to sufficient resources. The add finally resolves to the Gulf logo, and the claim that this was brought to you by Gulf, because "human energy is what counts." Gulf is never mentioned prior to the last two seconds, begging the question, why was this the most effective way to sell gasoline?
The full advertisement is available to view below: