Students in Service and Leadership at Harvard

Athena Ye - References

Aljumah, A. I. (2023). Examining the effect of social media interaction, E-WOM, and public
     relations: Assessing the mediating role of brand awareness. International Journal of Data and
     Network Science, 7(1), 467–476. https://doi.org/10.5267/j.ijdns.2022.8.012

Aula, P., & Mantere, S. (2013). Making and breaking sense: An inquiry into the reputation change.
     Journal of Organizational Change Management, 26(2), 340–352.
     https://doi.org/10.1108/09534811311328380

Mahon, J. F., & Mitnick, B. M. (2010). Reputation shifting. Journal of Public Affairs, 10(4), 280–
     299. https://doi.org/10.1002/pa.362

Werder, K., & Holtzhausen, D. (2009). An Analysis of the Influence of Public Relations Department
     Leadership Style on Public Relations Strategy Use and Effectiveness. Journal of Public Relations
     Research, 21(4), 404–427. https://doi.org/10.1080/10627260902966391

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