Marco Joven Domínguez - Blueprint of Action
1. Preserving Traditions Through On-Air Radio Broadcasting:
In 2014, RAZA hosted one of the first Mexican music-based live radio shows. Entitled “The Cinco de Mayo Orgy,” running for 12 consecutive hours of Mexican music, members of RAZA highlighted artists and musical genius from a myriad of Mexican artists and Mexican music types.
Recommendations:
- As a member of WHRB, I can leverage this resource to put RAZA’s name on live radio, while simultaneously sharing a piece of our culture with the world.
- Members of RAZA can work to ensure that the organization revives the “Cinco de Mayo” live show tradition, making it a recurring affair every reading period and promoting the broadcast on our social media platforms.
- Highlight and uplift smaller and upcoming Mexican artists on weekly live air times.
- Promote RAZA’s upcoming events on live air, encouraging students to attend our events and/or support our cultural fundraisers.
2. Expanding the “Monthly Digest,” Creating a Physical Version:
Every month, RAZA sends a newsletter to its mailing list of over 1,000 subscribers detailing the events of the month, highlighting Mexican students on campus, and providing a space for subscribers to offer feedback and suggestions.
Recommendations:
- Diversify the experiences in our student spotlights: highlighting first-years, incoming first-years, and include reflections from current students, especially graduating seniors.
- Highlight public service opportunities to support Cambridge and Boston's Latinx communities.
- Make the newsletter more interactive: create submission opportunities for art; goings-on in students professional, personal, and academic lives; and suggestions.
- Spotlight students' experiences with our events, including testimonials and suggestions
- MAKE THIS A MAGAZINE! Creating a physical version of our current “Digest” might be more appealing to a wider audience, as individuals will be encouraged to purchase their own copy. RAZA will make a profit, while simultaneously getting our name out there.
3. Mexican Content on TikTok: @harvardraza:
TikTok, as the most downloaded application, worldwide, in the year 2022, is a crucial tool to exploit to strengthen our “public narrative” not only on campus, but worldwide to reach a larger audience, demonstrating to the world that Mexicans and Mexican-Americans are at Harvard!
Recommendations:
- Show real-life experiences of Mexican students at Harvard (e.g., “a day in my life”).
- Highlight Harvard's existing support systems for Mexican students and students from disadvantaged backgrounds.
- Show students’ lives outside of the classroom (what are Mexican Harvard students up to on the day-to-day?).